chill pills

 

Chill Pills is a New York City based pharmacy geared towards millennials. As a brand, we aim to change the corporate image of the pharmaceutical industry from being a bland and sterile environment. Turning the everyday pharmacy into a lifestyle brand, Chill Pills interacts, engages and empowers. We’re original and confident with a direct path to our youthful consumers. With the approach of making pharmacies appear more approachable, interesting and pleasing to the eye, the goal is that this new generation will have a desire to take better care of themselves knowing their pharmacy is Chill Pills.

logo

loho black on white.png
logo white on black.png
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typefaces

rift (regular)

rift (regular)

calibri (italic)

calibri (italic)

geosane light (regular and medium italic)

geosane light (regular and medium italic)

deliverables

stationary system

Stationary set including letter head, two business cards and a #10 envelope.

packaging

Two unique designs for Chill Pills medicine bottles.

branded touch-points

Eco-friendly paper bags for pharmacy purchases and stainless steel insulated water bottles to guide customers away from single use plastic.

 

physical branding

Storefront branding including awning banners and door decal listing contact information and store hours.

 

packaging

Two different design directions for medicine bottle packaging.

 

branded touch-points

storefront mockup

 
storefront banners and curb appeal

storefront banners and curb appeal

store hours window decal

store hours window decal

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